Bita Pourtavoosi's Metropolitan Design: Less Is More

This is GV Miao's second trail post blogged for artistspringboard.com scheduled to be published in May after the Royal Wedding. Have a preview here and leave us your comments, appreciated!



Diann Valentine, a world renowned event designer and wedding planner famous for having organized internationally acclaimed weddings for celebrities like Usher, Toni Braxton, and Boyz II Men crooner Shawn Stockman just to name a few wearing a New York fashion handmade jewellery designer Bita Pourtavoosi's “Big Chunk of Onyx Ring” and “3 Hoop Earrings” effortlessly demonstrated modern metropolitan style by accessorizing with jewellery. And she looked just jaw droppingly gorgeous. I reckon no one knows the meaning of cosmopolitan chic better than Bita Pourtavoosi whose designs project the typical New York-style simplicity, freshness, and cleanliness yet not without details and the amazing attention to superior materials and unsurpassed quality workmanship.

Big Chunk of a Stone Ring: the design is simple with subtle details. The ring features a large tiger's eye with stripes framed by an exquisitely textured 24K yellow gold plated brass frame. By wearing this on your finger, you surely share minimal fashion taste of New Yorkers.



Hammered 3 Hoop Earring: one of my favourite pieces which best projects cosmopolitan chic. These 24K yellow gold plated brass earrings are hand hammered to perfection, which reflects the designer's dedication and passion for her craft, art, and design.



Bita Pourtavoosi's collection consists of a wide range of striking jewellery items that are perfect for almost every occasion. Each of the fashion jewellery pieces from Bita is handcrafted by the designer herself using semi precious stones, which makes her designs even more luxurious and unique as no two pieces are exactly alike, ensuring each owner that they end up with a unique piece of jewellery all their own that matches their individual personality.

Stacker Bangles with Cabochons: a definitely interesting piece which allows you to mix and match and create a set that is all your own as you desire. Each gold bangle is embellished with three semi precious stones – green aventurine, turquoise howlite, gold plated pyrite, white howlite, and tiger's eye just to name a few. The beautiful colour combinations can certainly brighten up the dull grayness of city life.



Bita Pourtavoosi's jewellery collection is a must-have for every metropolitan girl like you and me. Don't hesitate to come visit and shop with us at
artistspringboard.com See you there!

Help GV Miao Fashion Blog Achieve our Blogging Career!

It's the very first time GV Miao fashion blog was approached by artistspringboard.com (the UK) that we may be granted a paid offer based on the hit rate on this first trial post on Sheena Bulsara's jewelry label "Handmade with Love." Pls click into http://artistspringboard.blogspot.com/2011/04/sheenas-handmade-with-love-cleopatra.html and leave us your comments. Help us achieve our blogging career!


Let's keep CLEOPATRA legend alive!

When I first saw the luxurious jewellery collection by Sheena Bulsara the award winning London based designer of Grant Riley Styling and Geoff Reardon Competition, I saw Cleopatra.

Challenging myself to create the modern image of Cleopatra, I would still make the young Elisabeth Taylor playing Cleopatra, the legendary female Pharaoh of ancient Egypt in an evergreen Hollywood classic “Cleopatra” as an ideal model of beauty and power the icon of Sheena's label called “Handmade with Love” but restyle her with Sheena's jewellery, which design I reckon is a perfect blend of vintage and new, luxury and down-to-earth wearability, and of the empress' nobleness and ladylike grace. How do you like my idea to advertise your brain-child and I will be thinking of more, Sheena?

Vintage jewel components and modern craftsmanship are the signature of Sheena's design. This Sunken Treasure Necklace displays the beauty of a vintage piece with high style and superior craftsmanship updating the styling, quality and value for the modern image of Cleopatra.

Read more...

Not a Research Paper: A Brief Scrutiny of the Macro and Micro Environments of the Fashion Industry (based on the situation in Asia)

Fashion retailing/garment manufacturing has always been one of the most competitive industries; it is largely due to its complicated and dynamic macro and micro environments which closely link, and at the same time interact with each other. Externally, the economic downturn caused by the financial crisis once sweeping across Asia, the advanced technology and sophisticated manufacturing development, as well as a swift change in taste and fashion have stroke a strong impact on every unit involved, and influenced the marketing atmosphere generally. Internally, a firm's relationship with its stakeholders - how it enhances its market share, or even strives for the position of the market leader by gaining preference from its suppliers, cultivating customers' loyalty and dominating its competitors creates a unique marketing culture in the fashion/garment industry. In the following, I will scrutinize how both of its macro and micro environments play an inevitable role in shaping the distinctive features of the rapidly shifting fashion business model.

In light of the economic environment, Asia in general has once suffered from the economic recession which badly shook consumer purchasing power and spending patterns and caused high unemployment. Clothing under such a poor economy can scarcely be regarded as a luxurious product for self-expression but a basic necessity, as nobody would squander considerable amount of money on a certain best-known designer brand. That explained why Gucci and Armani which under no circumstances would offer any discount would make a compromise at this point unwillingly. Offering the best discount is one of the most effective ways to let the business go on in the market. Moreover, owing to the changes in income, many customers shrunk their spending as their income declined and tended to more cautious buying. For example, they might pay more attention to garments' quality instead of its branding. As a result, in the fashion retail market when the economy is down, sustaining the premium quality and reasonable price instead of playing with an illusive image of the designer brands should always be a pre-requisite for success.

In addition, technologically, the creation of new fibres such as polyester and viscose by new technology enables garments to be manufactured at a lower cost. Since then, artificial fibres have performed an essential role in garment manufacturing alongside with natural fibres such as cotton, silk and wool. Furthermore, the appearance of these new fibres gives rise to a great variety of outlook and handfeel. For example, polyester is a highly potential synthetic material readily to be converted into leather-like, silk-like, and even shearling-like qualities by fully utilizing different ways of finishing. Consequently, the new technology for producing artificial fibres at a lower cost has become particularly important during tough economic times, when the production cost has to be maintained low. Realizing the benefits of the advanced technological development in garment manufacturing, many fashion retailers have stimulated customers' desire to buy by appealing to their eagerness to try out new and interesting qualities being sold at an affordable price such as metallic, burn-out, etc. The trend-conscious competitors are willing to revolutionize their products so as to stand out in the market.

Last but not lest, in light of the cultural environment, a swift change in taste and fashion plays a part in constituting a unique marketing atmosphere of the fashion industry. Fashion is a cultural product which reflects the basic values and beliefs of our society, and people’s perceptions and behaviors over a period of time. To cite an example, “China heat” and “mysteries of ancient Egypt” once fascinated the designers. Vivienne Tam and John Galliano for Christian Dior, just to name a few mixed western and eastern elements in their designs, which has set the trend in the culture of fashion.

Christian Dior Spring/Summer 1999 runway show